Mr. Aasir Ali has done his MS in Management Sciences (Marketing) from IB&M, UET, Lahore. Before that, he received his BBA (Hons.) degree (Gold Medalist) from The Islamia University of Bahawalpur.
Research
Interests
Branding
Social Media Marketing
Green Marketing
International Business
Publications
Research Journal
Bakar, A., Hameed, A., Ali, A., & Imran, M
,
2919
,
The Impact of Extrinsic and Intrinsic Motivation on Employee Engagement: An Empirical Study of Health Care Sector of Punjab, Pakistan.
,
Review of Applied Management and Social Sciences ,
2, 2,
Ali, A., Mushtaq, N., & Bakhtawar, A.
,
2022
,
Exploring the Intervening Role of Top Management Support in the Successful Implementation of ERP: An Empirical Evidence from the Manufacturing Industry of Pakistan.
,
Pakistan Social Sciences Review ,
6, 2,
Ali, A., Tara, N., Nawaz, N., & Rafi, N
,
2021
,
EXPLORING THE ROLE OF MOBILE MARKETING AS A BLESSING OR CURSE: A CASE STUDY OF PAKISTAN.
,
Bulletin of Business and Economics (BBE) ,
10, 4,
Ali, A., Muhammad, A. K., Rasheed, R. S., & Lodhi, R. N.
,
2020
,
Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective.
,
Lahore Journal of Business ,
8, 2,
Muhammad, A. K., Ali, A., Lodhi, R. N., & Kalsoom, U.
,
2020
,
Exploring the antecedents and consequences of mal-marketing in the pharmaceutical industry: A case study of Pakistan.
,
RADS Journal of Pharmacy and Pharmaceutical Sciences ,
8, 1,
Ali, A.
,
2019
,
Revitalizing Brand Loyalty through Social Media Communication: A double mediation survey.
,
International Journal of Marketing, Communication and New Media ,
7, 12,
Ali, A., & Muhammad, A. K.
,
2018
,
Understanding the Role of Internship as an Activity Based Learning: A Case Study
,
Journal of Education and Educational Development ,
5, 2,
Ali, A.
,
2017
,
Halal products purchase intention in Pakistan: Evidences from Non-Muslim community.
,
Arabian Journal of Business and Management Review ,
7, 4,
Ali, A., & Lodhi, R. N.
,
2017
,
How Facebook Addiction Affects the Personal Life of Addict Students and their Family: A Case Study of Pakistan
,
Paradigms ,
11, 2,
