News

The University of Sargodha’s Department of Allied Health Sciences, in collaboration with the Pink Ribbon Youth Development Programme, organised an awareness walk and seminar to highlight the importance of early detection, timely treatment and psychological support for breast cancer patients.

Vice Chancellor Prof. Dr Tasawar Hayat (H.I., S.I., T.I.) attended the event as chief guest, held as part of activities marking October as Breast Cancer Awareness Month.

Addressing the gathering, the vice chancellor emphasised the importance of informed public awareness, early diagnosis and compassionate support for those affected by the disease. He said educational institutions had a responsibility to promote health awareness and encourage informed attitudes towards diseases that could be detected and treated more effectively through timely medical intervention. He also stressed the need to create an environment in which patients could seek help without fear, stigma or hesitation.

Dr Muhammad Riaz, chairman of the Department of Allied Health Sciences, highlighted the sensitivity of the subject and underscored the importance of spreading accurate information to encourage timely medical consultation and informed decision-making.

Speaking about the psychological impact of breast cancer, Dr Rehana Ilyas said emotional support could make a meaningful difference in a patient’s experience. She emphasised that psychological support should be grounded in listening without judgment, validating patients’ feelings, respecting their choices and remaining connected with them throughout their journey.

Dr. Haroon Rashid highlighted the need for practical, accessible awareness of breast cancer, stressing that people should learn to recognise symptoms, understand risk factors and ensure timely check-ups. He said the purpose of awareness was not to create fear but to equip people with knowledge that could help them seek medical advice at the right time.

The awareness walk was attended by a large number of students, who carried posters and banners bearing messages about breast cancer awareness, early detection and prevention. The activity aimed to encourage wider public engagement with the subject and promote a supportive approach towards people living with the disease.