Dr. Shahid Mahmood is a distinguished scholar and researcher with a Ph.D. in Management Sciences and Economic Decision from Shenzhen University, China. Currently, he is serving is an Assistant Professor at Malik Firoz Khan Noon Business School, University of Sargodha, Punjab, Pakistan. He previously served as a Postdoctoral Researcher at Jiangsu University, China, Assistant Professor at the International Institute of Science, Arts, and Technology, Gujranwala Punjab, Pakistan, and as a Visiting Lecturer at Government Postgraduate College of Commerce, Shorkot City Punjab, Pakistan.
With a robust research portfolio encompassing Green Finance, Sustainable Supply Chain Management, SDGs, Green Energy, Machine Learning, Environmental Economics, and Climate Change, Dr. Mahmood has published 19 impactful research articles. Over the past four years, he has excelled in academic leadership, spearheading transformative initiatives and presenting at prestigious international conferences.
Dr. Shahid Mahmood aims to advance sustainable development through innovative research that bridges the gap between environmental sustainability, economic growth, and technology adoption. His work seeks to empower industries, governments, and communities to embrace green practices, leverage cutting-edge technologies, and achieve the Sustainable Development Goals, fostering a resilient, eco-friendly global economy for future generations.

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Research Journal




• Sohail Ahmad and Shahid Mahmood* Omer Irshad , 2024 , Fostering Purchase Intentions Through CSR and Service Quality: The Role of Customer Satisfaction, Brand Loyalty, and Admiration , Sustainability , 16, 23, IF: 3.3
• Shahid Mahmood, Huaping Sun, Asifa Iqbal, Amel Ali Alhussan, El-Sayed M El-kenawy , 2024 , Green finance, sustainable infrastructure, and green technology innovation: pathways to achieving sustainable development goals in the belt and road initiative , Environmental Research Communications , 6, 10, IF: 2.5
• Amal H. Alharbi & Doaa Sami Khafaga Shahid Mahmood1, Huaping Sun, El‑Sayed M. El‑kenawy, Asifa Iqbal , 2024 , Integrating machine and deep learning technologies in green buildings for enhanced energy efciency and environmental sustainability , Scientific Reports , 14, 1, IF: 3.8
• Shahid Mahmood, Huaping Sun, Amel Ali Alhussan, Asifa Iqbal, El-Sayed M El-Kenawy , 2024 , Active learning-based machine learning approach for enhancing environmental sustainability in green building energy consumption , Scientific Reports , 14, 1, IF: 3.8
• Shahid Mahmood and Muhammad Zubair Saeed Kram Hussain, Huaping Sun , Muhammad Ramzan , 2024 , Interpretive Structural Modeling of Barriers to Sustainable Tourism Development: A Developing Economy Perspective , Sustainability , 16, 5442, IF: 3.3
• Mahmood, S. et. al , 2024 , Sustainable infrastructure, energy projects, and economic growth: mediating role of sustainable supply chain management , Annals of Operations Research , 331, 2, IF: 4.4
• Shahid Mahmood, Huaping Sun, Mohamed A Abdein, Syed Usman Qadri, Asifa Iqbal, Mohamed FM Abdelkader, Mohamed H Mahmoud, Omar Hewedy , 2023 , Exploring the China-Pakistan economic corridor project performance during Covid-19 pandemic , Heliyon , 9, 12, IF: 3.4
• Qingyu Zhang & Zaheer Ahmad Sohail Ahmad, Muhammad Irfan Shakir, Afshan Azam, Shahid Mahmood , 2023 , The impact of CSR and green consumption on consumer satisfaction and loyalty: moderating role of ethical beliefs , Environmental Science and Pollution Research , 30, 2023, IF: 3.3
• Md Shamim Hossain Syed Usman Qadri ,Mohsin Raza, Safwan Qadri, Shahid Mahmood, Chengang Ye, Fawad Rauf, Muhammad Taqi , 2023 , Overflow Effect of COVID-19 Pandemic on Stock Market Performance: A Study Based on Growing Economy , Discrete Dynamics in Nature and Society , 23, 12, IF: 1.3
• Mingxing Li, Rana Zain ul Abidin, Rabia Qammar, Syed Usman Qadri, Muhammad Kaleem Khan, Zhiqiang Ma, Safwan Qadri, Haseeb Ahmed, Hira Salah ud din Khan, Shahid Mahmood , 2023 , Pro-environmental behavior, green HRM practices, and green psychological climate: Examining the underlying mechanism in Pakistan , Frontiers in Environmental Science , 11, IF: 3.3
• Shahid Mahmood, Ghaffar Ali, Rashid Menhas, Muazzam Sabir , 2022 , Belt and road initiative as a catalyst of infrastructure development: Assessment of resident’s perception and attitude towards China-Pakistan Economic Corridor , PLoS One , 17, 7, IF: 2.9
• Shahid Mahmood, Muazzam Sabir, Ghaffar Ali , 2020 , Infrastructure projects and sustainable development: Discovering the stakeholders’ perception in the case of the China–Pakistan Economic Corridor , PloS one , 15, 8, IF: 2.9
• Zulkaif Ahmed Saqib, Jianhui Dai, Rashid Menhas, Shahid Mahmood, Maria Karim, Xuehui Sang, Yu Weng , 2020 , Physical activity is a medicine for non-communicable diseases: a survey study regarding the perception of physical activity impact on health wellbeing , Risk management and healthcare policy , 13, 20, IF: 2.7
• Gulnara Mamirkulova, Jianing Mi, Jaffar Abbas, Shahid Mahmood, Riaqa Mubeen, Arash Ziapour , 2020 , New Silk Road infrastructure opportunities in developing tourism environment for residents better quality of life , Global Ecology and Conservation , 24, IF: 3.5
• Jaffar Abbas, Shahid Mahmood, Hashim Ali, Muhammad Ali Raza, Ghaffar Ali, Jaffar Aman, Shaher Bano, Mohammad Nurunnabi , 2019 , The effects of corporate social responsibility practices and environmental factors through a moderating role of social media marketing on sustainable performance of business firms , Sustainability , 11, 12, IF: 3.3
• Rashid Menhas, Shahid Mahmood, Papel Tanchangya, Muhammad Nabeel Safdar, Safdar Hussain , 2019 , Sustainable development under belt and road initiative: A case study of China-Pakistan economic corridor’s socio-economic impact on Pakistan , Sustainability , 21, 11, IF: 3.3
• Jaffar Aman, Jaffar Abbas, Shahid Mahmood, Mohammad Nurunnabi, Shaher Bano , 2019 , The influence of Islamic religiosity on the perceived socio-cultural impact of sustainable tourism development in Pakistan: A structural equation modeling approach , Sustainability , 11, 11, IF: 3.3
• Sayyad Mohsin Raza, Mahmood A Husain Mahmood, Shahid Mahmood, Sree Krishna Bharadwaj H , 2018 , Green Pricing Model with Mental and R&D Share: A Strategy for non Green Firms , European Online Journal of Natural and Social Sciences: Proceedings , 7, 7,

Conference Proceeding




• Alternative Three Factor Model for Asset Pricing for the Investment, Market and Profitability Premium in Emerging Markets: An Evidence from Pakistan's Stock Exchange (2019). Alternative Three Factor Model for Asset Pricing for the Investment, Market and Profitability Premium in Emerging Markets: An Evidence from Pakistan's Stock Exchange. In 2019 16th International Conference on Service Systems and Service Management (ICSSSM) (pp. 1- 6) . IEEE.

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